There are multiple factors to boost product page ranking on Volusion, but Volusion Product Upload is one of the primary and important factors. That’s why, to ensure you get the best results from your product listing, you need to optimize it well. In this article, you will find 5 essential tips to boost your product page ranking on the Volusion platform.
1. Optimize Your Product Page SEO
Optimizing a product page SEO is one of the important and continuous tasks that can improve your product page ranking. It requires your focus, time, and smooth familiarity with products and customers. To optimize product page SEO, here are the following spots you need to work on,
- Title Tag
- Meta Description
- URL Text
- Product Description
You might be wondering how you can optimize these factors. Don’t worry, these factors are easy to adapt to. Your main goal is to create relevant and understandable content, be it a URL or product description. Another thing you need to remember while optimizing these factors is adding keywords naturally.
For example, your product page description should be short and descriptive and should also contain relevant keywords naturally so that it can better perform when it comes to ranking. Similarly, add the most relevant and best product page keyword into Title Tag, and make it short, descriptive, and understandable for prospects and search engines.
2. Manage Volusion Inventory Efficiently
Volusion Inventory Management benefits you in two ways, first, it helps you to make informed decisions, and second, it helps prospects find products easily. And when they easily find products in your store, they feel satisfied and more likely to convert. It builds your store’s credibility and helps WooCommerce to decide your store’s rank among the competitors.
On the other hand, a cluttered inventory will leave a bad impression on the customers as well as create problems for you to make an informed decision. Therefore, be sure to keep your inventory organized and updated.
3. Use High-Quality Product Description
Many businesses ignore the value of product description at the time of Volusion Product Upload. They even think that prospects do not read product descriptions thoroughly. But today, online buyers do read descriptions as well as perform competitive research before purchasing a product. Therefore, it’s important to consider the value of product description. Creating high-quality and keyword-rich product descriptions not only attracts prospects but also help search engines rank a product page.
While creating product descriptions, be sure not to do keyword stuffing as it can disturb the quality of content. In addition, your product description should be descriptive and creative.
4. Upload High-Quality Product Images
In an eCommerce world, product images create better attractions. If you want to create the best results from Volusion Inventory Management, be sure you’re using high-resolution product images. Because excellent product photographs help buyers visualize the product. It also helps buyers to better understand the product’s features, benefits, and use and assists them to make an informed decision.
5. Use Images Alt-Text
If you want your product page to rank on Google and other search engines, make sure you add relevant Images and Alt text to product images. Image alt text is a short and relevant description of the image. It helps Google to understand what the image is all about.
Today, Google has a separate image section where your product can rank. But since Google does not understand images, they read Alt text to understand your image and rank it accordingly. So, be sure to add alt text to the product image.
There are a lot of factors to boost product page ranking. But you can start by considering these factors, and eventually, you’ll be able to figure out more. Also, you can get more insights from Faith eCommerce Services.